SERVICE MARKETING - THE FUTURE

Service Marketing is the key feature of marketing. Future market expansion depends on this service sector.

There are few forms of service value measure like CSI - Customer Satisfaction Index, NPS - Net Promoter Score etc. These are the key measure from where the importance of service can be easily identified.

Above chart is a CSI vs Revenue data of a motorbike company. From this data it can be easily identifiable about the importance of Service for revenue.

The basic data shows the importance of service. The service is a part of marketing. Through service a company can retain their customers. These customers become act as revenue earner. Also the customers who do enjoy the service become act as word of mouth marketer for company.

There is both benefit and risk of such word of mouth marketers. Such as when a customer do get bad experience thus their experience goes to another 9 people etc. 

To ensure customer satisfaction many company do provide focus on service and service marketing. These companies try to focus on service marketing physical and online both. like physical better service, Service quality check by call, online tips, Service renovation and customers feedback. These ingredients are the key feature of a company and these are the ingredients of service marketing.