DOES SERVICE IS A BRANDING TOOL OF A COMPANY!

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another.

- Seth Godin

Customer do choose a product on various issues. Like -

• Product value
• Product quality
• Product availability and availability of service
• Service provider behavior, expertise etc.

The basic thing customer want is reliance. The more reliance a company is, the more attachment with customers. When a person come to take service he expects to get back his bike in good condition, also do expect that service provider do check their bike like their own. Among provide good service an attachment between customers and company become built.

A brand never builds in a day. It takes time to built. However, service is a part through which customers become keep in touch with a company. Like if I purchase a mobile phone, i will require service over the lifetime of set. I will go for service for more than once, this visit give chance to service providers to keep in touch with me and to maintain a good relation. If I become satisfy, I usually recommend the company to others and this is the general process. A brand value rises in this way basically.

So one cant think about a brand except service specially for the companies who sales a product which do require service.