Service Marketing plays vital role in Motorcycle Industry!
This is the era of marketing.
In cultivation of Banana, a simple tag is increasing the value and demands! When a firm provide a tag of QC checked and make an advertisement in online that their Banana are cultivated in fully natural way without any hybrid fertilizer, it makes positive vibe and increase the sale along with its price.
In an industry, specially when its a 2 wheeler Automobile industry, people thinks about, what types of Motorcycle he / she is purchasing or what types of after sales service they are going to enjoy. So marketing about product quality and about the service is the fact.
Premium service creates word of mouth and it influences other new customers to purchase the product. From sales, a salesman get the opportunity to earn revenue once and can attach with customers once. Whereas in service, a service person gets the opportunity to make his / her customer satisfied many times and get opportunity of doing business till the life time of that product. From statics analysis it seems that, in China & Vietnam the revenue from motorcycle industry (including Motorbike sales and Service) is much higher then Bangladesh & India. In China & Vietnam their service industry is much established, they do focus on service industry a lot. Like they do use modern tools and equipment, modern facilities, modern service area, most customer engagement by arranging different loyalty programs. Whereas in Bangladesh & India the focus on service is different, like they still provide their focus on motorbike sales rather than service facilities.
Nowadays, a service center, doesn't represent only work place rather it consists with modern customer engagement facilities, like well arranged waiting area, recreation zone, facilities to look at their bike service from waiting area etc.
It is a proven fact, that in which area service has been prioritized, the industry size along with revenue from service increased in a significant way.
